Google Ads & Local Service Ads
Get More Calls & Jobs
Get found instantly with Google Ads and pay-per-lead Local Service Ads. We manage your budget to generate high-quality leads without wasting a penny.
Services We Specialize In
Our All-in-One Solution to Maximize Visibility, Trust, and Conversions.
We provide end-to-end digital marketing solutions focused on Google visibility, lead generation, and local customer acquisition, designed specifically for home service businesses.
Google Guaranteed Setup
Build trust & qualify for top local spots
- We guide you through the Google Guaranteed verification process (background checks, license verification, and insurance).
- This badge increases customer confidence and is required for running Local Service Ads (LSAs).
- Helps your business appear at the very top of Google with a green checkmark — a powerful trust signal.
- We ensure your service types, location coverage, and profile details meet Google's requirements.
PPC Campaign Creation & Optimization
Run high-performing search & display ads that bring real results
- Custom-built Google Ads campaigns focused on your services, location, and keywords.
- A/B tested ad copy, targeted service keywords, and geo-targeting to attract ready-to-book customers.
- Campaigns tailored to drive calls, form fills, and quote requests — not just traffic.
- Ongoing optimization of bids, negative keywords, ad extensions, and performance.
Call Tracking & Conversion Monitoring
Know exactly what’s working and which ads generate jobs
- Integration of call tracking numbers to monitor every lead from Ads or LSAs.
- Recorded calls & lead attribution help improve follow-ups and sales.
- Conversion tracking setup for form submissions, booked appointments, or service calls.
- Clear monthly reports showing real ROI, not just impressions or clicks.
LSA Profile Management
Maximize your visibility in Local Service Ads
- Complete setup or optimization of your LSA profile (including service areas, hours, photos, and service types).
- Weekly maintenance of your LSA listings — including dispute resolution for poor leads.
- Management of lead flow, budget pacing, and bid adjustments to increase top placement.
- Lead dispute support so you don’t pay for irrelevant or spam calls.
Google Ads & Local Service Ads
Packages Breakdown
Flexible Plans to Match Your Growth Goals.
| Feature / Task | Basic Package ($250/month) | Standard Package ($350/month) | Premium Package ($500/month) |
|---|---|---|---|
| Google Ads Setup & Campaign Management | 1 Campaign | 2–3 Campaigns | Full-Funnel Campaigns |
| Ad Copywriting & Extension Optimization | ✅ | ✅ | Advanced Messaging |
| Location-Based Keyword Targeting | ✅ | ✅ | Competitive Mapping |
| Call-Tracking & Conversion Setup | Basic | Dynamic Call Tracking | Multi-Source Tracking |
| Local Service Ads (LSA) Setup | ✅ | ✅ | ✅ |
| LSA Profile Optimization & Maintenance | — | ✅ | Weekly Updates |
| Google Guaranteed Guidance | — | ✅ | + Support on Disputes |
| Negative Keyword Management | — | ✅ | ✅ |
| Ad Budget Monitoring & Optimization | ✅ | ✅ | Smart Bidding |
| Performance Reporting | Monthly Report | Bi-Weekly Reports | Weekly + Insights |
| Support Response Time | 72 Hours | 48 Hours | 24 Hours + Manager |
| Dedicated Account Manager | — | — | ✅ |
| Suggested Ad Budget (Paid to Google) | $300-$500 | $500-$1,000 | $1,000+ |
How It Works (3-Step Process)
Every service we offer is driven by one mission — to keep your phone ringing with real, local, and high-converting leads.
Audit & Research
We analyze your service area, competition & keywords
Get More Calls
ROI Get More Calls –
Launch & Optimize
We create your ads & continually improve ROI
What Makes Our Ad Strategy Different
We serve as your dedicated growth partner, focused on helping your business scale locally with precision and performance.
Home Services Focused: We don’t just do digital marketing — we do it for businesses like yours.
Google Certified Experts: Our team is trained, tested, and up-to-date with the latest Google Ads & Local SEO practices.
Lead-First Strategy: Every campaign we run is designed to bring in real phone calls, bookings, and jobs — not just impressions.
Transparency & Reporting: You’ll always know where your budget is going and what results you’re getting.
Who We Help
We Partner with Service Providers Who Are Built to Grow
HVAC (Heating & Cooling)
Air conditioning and furnace repair companies rank higher in seasonal search peaks with our proven strategies.
Plumbing Services
From emergency repairs to full installations, we help plumbers rank locally and get more service calls.
Electrical Services
Electricians get more high-intent leads through Google Maps and local searches.
Roofing Contractors
Dominate your city’s roofing keywords and show up at the top of Google.
Landscaping & Lawn Care
We help landscapers stand out in local search and attract residential and commercial clients.
Pest Control Services
Be the go-to pest control company in your area with local rankings and review boosts.
Home Cleaning Services
From deep cleaning to move-in/out services, we bring cleaning companies more leads.
Locksmiths
Rank for “emergency locksmith near me” and other high-intent searches 24/7.
Handyman Services
Get found by homeowners who need small jobs done quickly and reliably.
Moving Companies
Attract more local and city-to-city moving requests through smart local SEO strategies.
Painters (Residential & Commercial)
Capture search traffic looking for painting services in their area.
Bathroom & Kitchen Remodelers
We help renovation companies establish trust and visibility through targeted content, reviews, and local marketing.
Google Ads & Local Service Ads Results for Home Services We’ve Generated for Clients in the Past 6 Months
At California Infotech, we specialize in delivering measurable results for home service businesses through strategic Google Ads and Local Service Ads (LSAs). In just the past 6 months, we’ve helped dozens of local service pros grow their visibility, leads, and revenue.
Here’s a quick snapshot of the results we’ve generated:
Average Cost Per Lead (CPL)
₹180–₹450 (Depending on service & city)
Calls Generated
Calls Generated 4,200+ quality leads across all clients
Click-Through Rate (CTR)
6.8% – 12.5% (industry avg: 3–4%)
ROI on Ad Spend ROI on Ad Spend
4.2x Average Return on Ad Spend (ROAS)
LSA Profile Clicks
28,000+ local impressions with high intent
Google Guaranteed Setups
95% Approved & Live Within 2 Weeks
Stop Letting Your Customers Find Your Competitors!
Get more traffic to your store. Rank high on local search results and see your business grow!
Client Speaks For Us
Real Results. Real Reviews from Home Service Pros We’ve Helped Grow.
We let our results — and our clients- do the talking. Here’s what some of our happy clients from the home services industry have to say about working with California Infotech:
FAQs – Everything You Need to Know About Google Ads & LSAs for Home Services
Google Ads are pay-per-click (PPC) text ads that appear above search results. Local Service Ads show at the very top of Google — with a “Google Guaranteed” badge — and are pay-per-lead, meaning you only pay when someone contacts you through the ad.
Both work well together. LSAs are ideal for quick, trusted visibility and emergency services, while Google Ads offer more control over keywords, locations, and ad messaging. Running both can maximize your lead potential.
To qualify, you need to pass Google’s background check, submit license & insurance details, and meet review standards. We help you through every step of the verification and approval process.
Yes! Our strategies focus on organic traffic—optimising your Google Business Profile, local content, citations, and more to drive leads without relying on ads. Many clients have doubled their lead flow organically.
Eligible services include: Plumbing, HVAC, Electrical, Pest Control, Appliance Repair, Cleaning Services, Roofing, Landscaping, Garage Door Services, and many more.
We work with budgets starting from ₹250 to ₹450 per day or more, depending on your goals and competition. The good news? Both platforms are scalable and pay-for-performance, meaning you control how much you spend.
For Google Ads, you can start getting leads within 24–48 hours of launching your campaign. LSAs may take a bit longer due to Google’s verification process (usually 1–2 weeks), but leads start flowing almost immediately once live.
Absolutely. We set up call tracking, lead tracking, and conversion monitoring so you can see exactly how many leads came from your ads — and what each lead costs.
No website is required for LSAs — your profile acts like a mini-website. However, having a strong site helps build trust and improve results across Google Ads and SEO.
Yes! We offer flexible, no-lock-in campaigns. You can pause, scale, or adjust based on seasonality, location, or service priorities.
Because we specialize in home services, understand local markets, and manage everything from setup to lead tracking — all with a focus on ROI, transparency, and results.